Barclays HQ at 745 7th Ave, New York

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Amidst the giant, glowing billboards of Times Square, 7,046-square feet of new LED signage has made a huge impact—and not only because of its size.

 

Connecting a Brand to New York City

The new digital signage installation at the Barclays NYC headquarters stands out from its Times Square counterparts. Coming to life with a mixture of data visualizations, dynamic animations, and human-centered storytelling, this award-winning and architecturally integrated installation isn’t just another glitzy billboard for advertising—rather it’s a state-of-the-art branded storytelling platform.

A mixture of sophisticated storytelling and innovative technology propelled Barclays Times Square sign at 745 Seventh Avenue to pick up an award from the Financial Communications Society.

Complex Markets, Understandable Stories

Since this installation is visible to the 130 million yearly visitors who pass through Times Square, the stories needed to speak to the general public just as articulately as they do to Barclays employees, customers, and partners.

Between ESI Design’s creative experience design capabilities, Barclays’ wealth of exciting financial stories, and the amazing technology enabled by our partners, it’s no wonder the whimsy of a London double-decker bus in Times Square garnered some attention.

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